WHY NOT WIN

EDUCATE. ENGAGE. ELEVATE.

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About the Institute

The Why Not Win Institute is a 501(c)(3) non-profit organization that develops and cultivates individual excellence by bringing leaders and key leadership topics to current and future leaders, based on the lessons in the book Why Not Win? by Larry Thornton. The Why Not Win Institute launched in November of 2019 and has been delivered at colleges and universities. The Institute has also presented to corporations to include, Harris Corporation, Alabama Power Company and a 6-part series with Coca-Cola Bottling Company United (Atlanta).

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WHY NOT WIN

Work Hard…Relate Hard
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The Founders of The Why Not Win Institute

LARRY THORTON

ZILLAH FLUKER

Develop individual excellence beyond environmental limitations through EXPOSURE, EXPERIENCE and ENGAGEMENT.

Another Winning Moment

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20 Minutes of Winning

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The Winners’ Circle

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Another Winning Moment

Everyone has winning moments in the game of life. The Another Winning Moment blog showcases inspiring stories of everyday people who embody the Why Not Win principles. To submit someone who has had a winning moment, please complete the form.

Transforming Alabama’s Black Belt: Why Not Win Institute’s Educational Initiative
November 10, 2024

The Why Not Win Institute (WNWI) is embarking on an ambitious journey to bring its transformative message to Alabama's Black Belt region, led by the…

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Recent Press 

Transforming Alabama’s Black Belt: Why Not Win Institute’s Educational Initiative

The Why Not Win Institute (WNWI) is embarking on an ambitious journey to bring its transformative message to…

Empowering Veterans: Dr. Dave Ketchen Brings WNWI Principles to Entrepreneurship Program

Dr. Dave Ketchen, a key figure in the Why Not Win Institute, recently spoke at The Veterans Entrepreneurship…

Why Not Win Institute Inspires Chambers County Students with Leadership Lessons

On October 23, the Why Not Win Institute (WNWI) will bring its transformative message to students at JP…

WNWI Partners with Nick Davis and Auburn’s Dylan Cardwell to Empower Young Leaders

Coach Joe Eatmon, WNWI's Head Coach, is brimming with excitement over the institute's potential partnership. The Why Not…

Larry Thornton Speaks at Leadership Montgomery Unity Award

Larry Thornton was invited to speak at Leadership Montgomery Unity Award event, a testament to WNWI's growing influence…

Larry Thornton Inspires Sunrise Rotary Club with Why Not Win Institute Message

Larry Thornton recently delivered the empowering message of the Why Not Win Institute to the Sunrise Rotary Club…

Why Not Win? Releases Groundbreaking Graphic Novel by Dr. Dave Ketchen and Larry D. Thornton, Sr.

 Today marks the launch of the highly-anticipated graphic novel "You Have to Live...Why Not Win?," an epic tale…

Another Winning Moment Spotlight: Renee Floyd

“Success is a journey, not a destination.” - Renee Floyd  Renee Floyd is a mother, wife, veteran, entrepreneur,…

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